Aarhus is the worlds smallest big city (a former slogan) with around 300.000 inhabitants, where more than 80.000 are students. A city with an young population so to speak. The problem, but also the good thing about Aarhus is, as I see it, the local atmosphere. (The city has everything within 15 minutes on bike - the sea, forest, downtown etc.) The localness of Aarhus is also the city's Achilles’ heel, because of this image the city faces a great future challenge: To attract an international audience, which will be crucial in order to be competitive in terms of economic, but also cultural growth in the future.

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I have been watching the American TV series Mad Men about Sterling Cooper advertising agency on Madison Avenue in New York City for the last couple of years. The main character as you all may know is the great advertising and don juan, Don Draper. His ability as a problem solver (women, advertising etc) is unique and if you ever get a problem you can't solve? Well you have been saved by Don Draper.

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