Adam Kimmel is a fashion designer based in New York. That is not very interesting information at all. But when it comes down to marketing and branding I think Adam Kimmel has got something right. Or at least he knows how to make a buzz about himself and his brand.

I guess his target group is characterized as "fashion people living in the city", which is actually the most interesting aspect of this post. Because Adam Kimmel latest marketing stunt has not got anything to do with urban/city/Sex And The City lifestyle/bohemian/cocktail life. It is all about being crazy and pretty insane on a skateboard.

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Fischmob is a Hip Hop group founded by a German dj/producer named DJ Koze (Super cool dj). In highschool I had german..and I remember the lessons as rather boring and not very sexy. And what a shame actually. German can be so nice and sexy. It took me quite some years to acknowledge that. Well...it is never to late to regret that you have been mistaken.

See what I mean?:

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