Posted by: Søren
in Marketing on Jan 25, 2009
One of the fundamental - and most exciting courses I have been studying throughout my master at Copenhagen Business School is Consumer Behavior. Responsible for the course was Marketing Professor Torben Hansen ( He recently wrote a chapter in Philip Kotlers well known Marketing Management book and won a prize for his research) - super competent scientist within the field of Consumer Behavior and marketing.
And what has this got to do with Facebook? Well. One of the theories we were taught in Consumer Behavior is about people, individuality and groups and how every one of these adopt trends. The theory is originally developed by an American Marketing professor named Everett M. Rogers.
Posted by: Søren
in Websites on Jan 23, 2009
In spring 2006 I visited the capital of fashion - Paris with my brother. My bro is quite a fashion and innovation sucker. Due to this fact we visited the very cool and fashionable fashion/concept store Colette on 213 Rue Saint - Honoré. Colette is a worldwide known fashion store. They sell everything cool, and try to push the boundaries for concept stores. I guess they are pretty innovative and successful.
The other day I browsed their website and realized the got a new one. And what a website. The new Colette website is super functional with a lot of great features (no flash anymore which I find very cool) On top of that I think the website/Colette crew have a nice taste in music. A lot of electronic stuff which remind me about our visit in the store in 2006.
Back then my brother tried to record a small video in the store, but after a few moments a guard told him to stop. I found the video in my iTunes library today and thought I would share it with you. Go check Colette's website here and check the video below
Posted by: Søren
in Technology on Jan 21, 2009
I recently installed the super cool Google Analytics module developed for Joomla Content Managament System on my website. Actually I am surprised by the applicability. Being educated within the area of marketing you cannot think of better way to analyze your website than Google Analytics. It is free for everyone to install on their website and after wards you can really learn something about yourself, and your website visitors.
In a business context, this is super relevant and quite profitable. If you have a website with a web shop, you can classify your customers in many ways. Where are they from, what browser do the use, are they Windows or mac people?. With Google Analytics you can also see how your website visitors are lead to your website. Through Google or through a direct referral?
Posted by: Søren
in Business on Jan 14, 2009
In summer 2008 I read a rather commercial book about the founder of Apple; Steve Jobs. The bio is named The Greatest Second Act in the History of Business. I found the book pretty entertaining and realized how great/crazy a businessman/marketing man Steve Jobs is.
He founded Apple Computers and when Apple - 10 years ago were suffering from decreasing sale and bad products Steve came back and turned the whole business around. The rest is history (iMac, iPod, iPhone, iTunes etc). Apple has never been in better shape than today and in spite of worldwide financial crises Apple is still going strong.
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