No one doubt the fact that mobile devices (especially smartphones) will play a dominating and leading role in consumer behavior in the coming years. An example. Every second sold mobile phone in Denmark is a smartphone. An online trend which the majority of the Danish media companies like Politiken, Berlingske Media, Børsen etc.have been making use of years ago. They have all optimized their websites for mobile devices, iPhone and recently iPad. And in a short while we will see not only iPhone apps, but also iPad apps coming out.

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