Posted by: Søren
in Websites on Jun 16, 2009
Do we need anther fashion/culture blog? Well.
The answer to that question depend on many things. Nevertheless I have been part/involved in designing and programming a CMS based blog for Mette Dixen and her Cand.mag friend Nina. The blog is named indimellem.dk and deal with ( I call it Cand.Mag stuff) fashion, movies, literature, architecture, design, culture, Copenhagen etc (Indimellem is "sometimes" in english).
Posted by: Søren
in Technology on Jun 13, 2009
A fresh survey (IAB Europe) shows that Denmark is the country in Europe where advertising sales for Internet media accounts for the largest share of the overall Advertisement budgets. To put it simple: The Danes are very much online and online is now "bigger" than other media-platforms like print. In an advertising/marketing perspective this means that online as a communication channel is finally being "taken serious".
Throughout my master I had several marketing professors claiming that online marketing is a temporary phenomenon and the consumers prefer the old media channels like print, TV, radio and outdoor. Well. They were wrong. Online marketing is getting bigger and bigger and IAB Europe's survey is the latest proof.
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