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THE SOUR APPLE

Posted by: Søren in Branding

Tagged in: Technology , Strategy , Marketing , Mac , Business , Branding , Apple

I found this very nice (legible "sunday reading") and informative article about Apple on Weendavisens (Weekend newspaper) website. The article deal with Apple as a brand and how loyal mac users are. Last year I followed a course on Copenhagen Business School called "Symbolic Consumption And Identity" where I wrote an assignment about Apple and "Symbolic Consumption And Identity" . And this is, among other,  what this article is about.

The article is actually written in danish, but I translated it into english using Google's translate service, which explain some of the translation is in "danish". If you want to read it in danish you can find it here (pdf)

Enjoy


PERLON RECORDS

Posted by: Søren in Music

When it comes down to fantastic music and great graphic design and visual identity Perlon Records is a classic example of pure coolness.

Perlon is releasing vinyl and CD's (no digital releases) with stunning covers on every single release. Artists include Ricardo Villalobos, Akufen, Baby Ford, Dandy Jack, Zip, Stefan Goldmann and Melchior Productions Ltd etc.


APPLE MAIL AND HOTMAIL

Posted by: Søren in Software

Tagged in: Technology , Mac , Applications , Apple

If you are a Mac user and for some reason have a Hotmail account  (There is not a lot after all)  and want to use this account with Apple's superiour Mail application here is the solution:

1: Download this plugin. Choose the version matching your Mac Os X - Panther, Tiger or Leopard.


NEW WEBSITE FOR METTE DIXEN

Posted by: Søren in Websites

I have made a new website for artist Mette Dixen. I guess the "identity" is very "artist like ". I am very happy with the result.

Check out the new website here.