I recently installed the super cool Google Analytics module developed for Joomla Content Managament System on my website. Actually I am surprised by the applicability. Being educated within the area of marketing you cannot think of better way to analyze your website than Google Analytics. It is free for everyone to install on their website and after wards you can really learn something about yourself, and your website visitors.

In a business context, this is super relevant and quite profitable. If you have a website with a web shop, you can classify your customers in many ways. Where are they from, what browser do the use, are they Windows or mac people?. With Google Analytics you can also see how your website visitors are lead to your website. Through Google or through a direct referral?

In short terms: Google Analytics is pretty amazing and very user-friendly. You can export every little detail from the system into all relevant formats. Nice!

Take a look on the pictures below.

Apparently my website visitors from Denmark are from Aarhus and Copenhagen. No surprise:-) Almost 70 percent of the visitors found my website via a search engine and 15 percent from direct traffic. 67.31 Percent of the visitors are mac users and they spent about 11 minutes on my website. "Funny" information but in a real business context there is a lot of potential (profitable potential) I guess. Install Google Analytics here!