The danish brandguru Martin Lindstrom recently released his new book buology. He claims that advertising agencies do not know what works?!. I have not read his buyology book, but for my thesis I have superficially been studying another book of his: Brand Sense which I enjoyed reading sofar.I guess his doing alright since he is were he is.

Anyways. As I am pretty much a sucker for Apple (I am not religious though) Lindstrøm caught my attention doing an interview survey of Apple consumers in Sydney, Australia. Talking about branding and brands Apple is the inevitable case which is why I am posting this video: Lindstrom is in Sydney investigating the link between Apple consumers and brands/religion.

Enjoy