The phenomenon "City branding" or experience economy has been "the talk of town" in the world of branding for a long period. Small danish islands like Læsø, Anholt and Samsø has for the last decade experienced a great interest because the islands have been branded in a very "storytelling way". The same is happening with cities in Denmark. Every little city or town are trying to stand out in a attractive way (More tourist - more money).

Because of the  financial meltdown Denmark has been experiencing for the last 12 month "City branding" has never been as important as know. The tourist industry needs to push the branding in order to outperform the competitors. Sweden has been very aggressive in their marketing: "Visit Sweden and take advantages of the devaluation of the Swedish crone". Because of this the Danish tourist industry is supposed to suffer great financial losses because of the lack of tourists in Denmark.

And this is what this blog post is all about: The branding of Copenhagen. A new branding campaign for Copenhagen has just been send out. The concept and logo is designed by the Danish advertising firm, PeopleGroup,and it it is quite nice I think. The main theme is that Copenhagen is a tolerant and open City. The campaigns slogan is all about the city's open minded reputation. Check out the pictures below and visit the website of the campaign here. The international branding portal underconsideration has also notices the new campaign. Visit underconsideration here. Download the brand manual here (pdf).