Adam Kimmel is a fashion designer based in New York. That is not very interesting information at all. But when it comes down to marketing and branding I think Adam Kimmel has got something right. Or at least he knows how to make a buzz about himself and his brand.

I guess his target group is characterized as "fashion people living in the city", which is actually the most interesting aspect of this post. Because Adam Kimmel latest marketing stunt has not got anything to do with urban/city/Sex And The City lifestyle/bohemian/cocktail life. It is all about being crazy and pretty insane on a skateboard.

But if this marketing stunt can make it to the headlines at Vogue magazines or even a blog in Denmark (This one:-)). Well. Then there should not be a problem marketing your brand contrary to what it actually is.

No more talking. Check out this crazy video below about two boys skating down a precipitous hill wearing Adam Kimmel suits. I like it a lot.The video is available in HD here!

Video: Marketing stunt from fashion designer Adam Kimmel