Posted by: Søren
in Branding on Sep 17, 2011
Lossa Engineering builds retro bikes and some days ago I came by this movie showcasing a beautiful SR500 Yamaha bike on Vimeo. And it's such a cool movie. The pictures and music takes the movie to another level. The short film is made by Ricki Bedenbaugh.
Check out it:
Posted by: Søren
in Branding on Aug 24, 2011
Aarhus is the worlds smallest big city (a former slogan) with around 300.000 inhabitants, where more than 80.000 are students. A city with an young population so to speak. The problem, but also the good thing about Aarhus is, as I see it, the local atmosphere. (The city has everything within 15 minutes on bike - the sea, forest, downtown etc.) The localness of Aarhus is also the city's Achilles’ heel, because of this image the city faces a great future challenge: To attract an international audience, which will be crucial in order to be competitive in terms of economic, but also cultural growth in the future.
Today Denmark's second biggest city Aarhus, got a new corporate identity and brand slogan. The new identity and slogan have been on their way for the last 6 months and is made by London based consultancies Goosebumps Branding Agency and Global Cities.
Posted by: Søren
in Branding on Apr 04, 2011
Nike Better World is all about sport, CSR and great marketing - and I almost forgot: Selling a lot of Nike sports products. The Nike Better World corporate website is one of the best looking Html5 website out there and the videos are pretty cool as well.
Check out the latest video from Nike Better World feat. all the sport superstars.
Posted by: Søren
in Branding on Nov 30, 2009
The last week I spent in London, where my brother lives. As we were hanging out in the city center we visited a Burberry shop, due to the fact that my brother needed a new winter coat.
The British luxury brand Burberry is more than 150 years old, but the entire brand is marketed as an innovative company taking fully advantage of Twitter and Facebook. I think Burberry is a success (I suppose) because they combine their history with web 2.0 digital branding.
Posted by: Søren
in Branding on Sep 30, 2009
The Danish Design agency GMTN - Goodmorning Technology is running like a gazelle in 2009. I never heard of the company before I read Børsen's Gazelle review for 2009.
And after a little bit of googling I found this video posted by GMTN on Vimeo:
Posted by: Søren
in Branding on Aug 20, 2009
Today I became aware of my brother is a good looking guy. And you might ask why I can postulate something like that? Well. Because he just look as sharp as a razor blade on a bunch of new pictures (Look book?) featured on Paul Smith's website. The pictures are taken for Paul Smith London Autumn winter 2009's collection.
Check out the pictures below:
Posted by: Søren
in Branding on May 22, 2009
The phenomenon "City branding" or experience economy has been "the talk of town" in the world of branding for a long period. Small danish islands like Læsø, Anholt and Samsø has for the last decade experienced a great interest because the islands have been branded in a very "storytelling way". The same is happening with cities in Denmark. Every little city or town are trying to stand out in a attractive way (More tourist - more money).
Because of the financial meltdown Denmark has been experiencing for the last 12 month "City branding" has never been as important as know. The tourist industry needs to push the branding in order to outperform the competitors. Sweden has been very aggressive in their marketing: "Visit Sweden and take advantages of the devaluation of the Swedish crone". Because of this the Danish tourist industry is supposed to suffer great financial losses because of the lack of tourists in Denmark.
Posted by: Søren
in Branding on Nov 01, 2008
The danish brandguru Martin Lindstrom recently released his new book buology. He claims that advertising agencies do not know what works?!. I have not read his buyology book, but for my thesis I have superficially been studying another book of his: Brand Sense which I enjoyed reading sofar.I guess his doing alright since he is were he is.
Anyways. As I am pretty much a sucker for Apple (I am not religious though) Lindstrøm caught my attention doing an interview survey of Apple consumers in Sydney, Australia. Talking about branding and brands Apple is the inevitable case which is why I am posting this video: Lindstrom is in Sydney investigating the link between Apple consumers and brands/religion.
Posted by: Søren
in Branding on Oct 11, 2008
Finally I was able to track down a fashion show I did for Björn Borg for the fashionweek in Stockholm (Februar 2008). The show was held at Berns hotel and is very much inspired by the seventies. The show was characterized as nordic and masculine. What more can you actually dream of: Nordic and masculine:-)
Enjoy
Posted by: Søren
in Branding on Oct 06, 2008
What is a brand really?
Well. A lot of definitions and opinions exist in this well wrtitten academic area. Normally it is Marketing professors and brand consultants who define what a brand is and not normal people and consumers.
