Posted by: Søren
in Marketing on Dec 12, 2010
London based ad agency Dentsu has recently launched a campaign for London's Hybrid Taxi. The ad is an interactive promotion for Greentomatocars that uses lasers to sketch murals on buildings.
Awesome video and great idea.
Posted by: Søren
in Marketing on Jul 24, 2010
Writer and illustrator Jessica Hagy has since 2006 been running a blog named thisindexed.com. The blog reduces the rich pageantry of life to small venn diagrams and bar graphs that graphically and very funny highlight absurdities in life. The blog started out as minor project, but today it is receiving quite some attention from visitors all over the world.
Visit the blog here if you are looking for a diagrammed laugh: www.thisisindexed.com
Posted by: Søren
in Marketing on Jun 27, 2010
Watching the World Cup in football is great. Watching the commercials between the matches is not great. The commercials lacks in terms of quality and humour. Except one: Heineken - Walk in Fridge. I believe its brilliant and spot on. A lot of men would die for such a walk in fridge.
Watch the Heineken - Walk in Fridge commercials here:
Posted by: Søren
in Marketing on Oct 16, 2009
Pepsi has just released an iPhone application to build op some long time needed brand value. But but.. according to many Pepsi has come across the border with its application that guided boys how to score girls. The name of the application is "AMP UP Before You Score".
The program included an overview of 24 female types and instructions for scoring the different types. Furthermore, there is an opportunity to show off your "score record" via email, Twitter or Facebook.
Posted by: Søren
in Marketing on Feb 19, 2009
Funny and well produced viral marketing. The movie "Power of Wind" from Epuron won a Golden Lion at International Advertising Festival in Cannes and is produced by advertising agency Nordpol based in Hamburg, Germany.
Brilliant viral advertising for Wind energy company Epuron.
Check it out:
Posted by: Søren
in Marketing on Feb 03, 2009
Why do I have to write a master thesis about this subject for half a year? This video tell the story in 3.30 minutes.
And it is actually funny and well produced:-)
Posted by: Søren
in Marketing on Jan 25, 2009
One of the fundamental - and most exciting courses I have been studying throughout my master at Copenhagen Business School is Consumer Behavior. Responsible for the course was Marketing Professor Torben Hansen ( He recently wrote a chapter in Philip Kotlers well known Marketing Management book and won a prize for his research) - super competent scientist within the field of Consumer Behavior and marketing.
And what has this got to do with Facebook? Well. One of the theories we were taught in Consumer Behavior is about people, individuality and groups and how every one of these adopt trends. The theory is originally developed by an American Marketing professor named Everett M. Rogers.
Posted by: Søren
in Marketing on Dec 10, 2008
Adam Kimmel is a fashion designer based in New York. That is not very interesting information at all. But when it comes down to marketing and branding I think Adam Kimmel has got something right. Or at least he knows how to make a buzz about himself and his brand.
I guess his target group is characterized as "fashion people living in the city", which is actually the most interesting aspect of this post. Because Adam Kimmel latest marketing stunt has not got anything to do with urban/city/Sex And The City lifestyle/bohemian/cocktail life. It is all about being crazy and pretty insane on a skateboard.
Posted by: Søren
in Marketing on Nov 04, 2008
Viral marketing got a breakthrough by year's Advertising Effectiveness Awards, where Saatchi & Saatchi and media agency Goviral won the first price with viral movie for surfer brand Quicksilver. Make a film that is spectacular enough to allow Internet users to make it viral by sending and marketing the movie on the Internet. That's basically what viral marketing is all about. Create a buzz about a movie (or something else) and make innovators and opinion leaders adopt the campaign and let them spread the word on YouTube and other WEB 2.0 platforms.
By the moment I am posting the Quicksilver campaign on my blog I am suddenly a part of this viral process. Interesting.
