Posted by: Søren
in Branding on Apr 04, 2011
Nike Better World is all about sport, CSR and great marketing - and I almost forgot: Selling a lot of Nike sports products. The Nike Better World corporate website is one of the best looking Html5 website out there and the videos are pretty cool as well.
Check out the latest video from Nike Better World feat. all the sport superstars.
Posted by: Søren
in Sport on Sep 12, 2009
Today I bought a new bike. I like bikes with a clean and minimal look and after 2 hours of research I decided to go for a Centurion Basic Classic single speed. I guess I am a pretty conservative consumer because this is my Centurion bike number two. And because Copenhagen is flat as a pancake I think a single speed bike is perfect. Looking forward to try it out.
Check out my new bike here:
Posted by: Søren
in Marketing on Dec 10, 2008
Adam Kimmel is a fashion designer based in New York. That is not very interesting information at all. But when it comes down to marketing and branding I think Adam Kimmel has got something right. Or at least he knows how to make a buzz about himself and his brand.
I guess his target group is characterized as "fashion people living in the city", which is actually the most interesting aspect of this post. Because Adam Kimmel latest marketing stunt has not got anything to do with urban/city/Sex And The City lifestyle/bohemian/cocktail life. It is all about being crazy and pretty insane on a skateboard.
Posted by: Søren
in Branding on Oct 11, 2008
Finally I was able to track down a fashion show I did for Björn Borg for the fashionweek in Stockholm (Februar 2008). The show was held at Berns hotel and is very much inspired by the seventies. The show was characterized as nordic and masculine. What more can you actually dream of: Nordic and masculine:-)
Enjoy
Posted by: Søren
in Branding on Oct 06, 2008
What is a brand really?
Well. A lot of definitions and opinions exist in this well wrtitten academic area. Normally it is Marketing professors and brand consultants who define what a brand is and not normal people and consumers.
