Posted by: Søren
in Business on Oct 29, 2011
The most popular social network in Denmark, Facebook is about to launch Facebook Deals, which is all about presenting discount for users from companies like McDonalds and 7Eleven. The idea is based on the "check in" GPS function in the Facebook application, and with Facebook Deals users can spot "Deals" from companies or shops in the area, and see if there is a "Deal" like e.g. discount on a McDonalds burger.
If the user/consumer likes the offer, let's say the burger, they click on it, and shows their phone to the staff in the restaurant they will get the burger, and the "Deal" will be announced on the comsumers Facebook wall.
Posted by: Søren
in Branding on Sep 17, 2011
Lossa Engineering builds retro bikes and some days ago I came by this movie showcasing a beautiful SR500 Yamaha bike on Vimeo. And it's such a cool movie. The pictures and music takes the movie to another level. The short film is made by Ricki Bedenbaugh.
Check out it:
Posted by: Søren
in Branding on Aug 24, 2011
Aarhus is the worlds smallest big city (a former slogan) with around 300.000 inhabitants, where more than 80.000 are students. A city with an young population so to speak. The problem, but also the good thing about Aarhus is, as I see it, the local atmosphere. (The city has everything within 15 minutes on bike - the sea, forest, downtown etc.) The localness of Aarhus is also the city's Achilles’ heel, because of this image the city faces a great future challenge: To attract an international audience, which will be crucial in order to be competitive in terms of economic, but also cultural growth in the future.
Today Denmark's second biggest city Aarhus, got a new corporate identity and brand slogan. The new identity and slogan have been on their way for the last 6 months and is made by London based consultancies Goosebumps Branding Agency and Global Cities.
Posted by: Søren
in Branding on Apr 04, 2011
Nike Better World is all about sport, CSR and great marketing - and I almost forgot: Selling a lot of Nike sports products. The Nike Better World corporate website is one of the best looking Html5 website out there and the videos are pretty cool as well.
Check out the latest video from Nike Better World feat. all the sport superstars.
Posted by: Søren
in Marketing on Dec 12, 2010
London based ad agency Dentsu has recently launched a campaign for London's Hybrid Taxi. The ad is an interactive promotion for Greentomatocars that uses lasers to sketch murals on buildings.
Awesome video and great idea.
Posted by: Søren
in Design on Sep 29, 2010
Vogue Hommes Japan has recently launched an interactive platform together with Dior Homme. The interactive platform is based on GIF pictures in black and white. Off course. Dior Homme is involved. The output is really cool and too much - typical Dior style.
Because of the GIF feature you can watch it on an iPhone or iPad. Check out some of the GIF's from Vol. 1 below.
Posted by: Søren
in Marketing on Jun 27, 2010
Watching the World Cup in football is great. Watching the commercials between the matches is not great. The commercials lacks in terms of quality and humour. Except one: Heineken - Walk in Fridge. I believe its brilliant and spot on. A lot of men would die for such a walk in fridge.
Watch the Heineken - Walk in Fridge commercials here:
Posted by: Søren
in Websites on Dec 15, 2009
It is no secret that I consider myself a minimalist in the world of web design, music, furnitures and tons of other things. Minimalism in design means removing the unnecessary elements and focus on simplicity.
In this blog post, I am going to show you how web designs can can be considered as minimalism. I found 25 websites design which showcases how to built a minimalistic design using simple, but effective elements. In other words: Less is more:
Posted by: Søren
in Branding on Nov 30, 2009
The last week I spent in London, where my brother lives. As we were hanging out in the city center we visited a Burberry shop, due to the fact that my brother needed a new winter coat.
The British luxury brand Burberry is more than 150 years old, but the entire brand is marketed as an innovative company taking fully advantage of Twitter and Facebook. I think Burberry is a success (I suppose) because they combine their history with web 2.0 digital branding.
Posted by: Søren
in Marketing on Oct 16, 2009
Pepsi has just released an iPhone application to build op some long time needed brand value. But but.. according to many Pepsi has come across the border with its application that guided boys how to score girls. The name of the application is "AMP UP Before You Score".
The program included an overview of 24 female types and instructions for scoring the different types. Furthermore, there is an opportunity to show off your "score record" via email, Twitter or Facebook.
