Posted by: Søren
in Business on Dec 04, 2011
We are getting close to christmas - and according to a fresh Danish survey the Danes has spent around 45 billion Danish Kroner on online shopping in 2011. But why is online shopping so popular? And when did it all begin? Well - I found this infographic showing the history of online shopping.
Check out the infographic in full size here.
Posted by: Søren
in Business on Oct 29, 2011
The most popular social network in Denmark, Facebook is about to launch Facebook Deals, which is all about presenting discount for users from companies like McDonalds and 7Eleven. The idea is based on the "check in" GPS function in the Facebook application, and with Facebook Deals users can spot "Deals" from companies or shops in the area, and see if there is a "Deal" like e.g. discount on a McDonalds burger.
If the user/consumer likes the offer, let's say the burger, they click on it, and shows their phone to the staff in the restaurant they will get the burger, and the "Deal" will be announced on the comsumers Facebook wall.
Posted by: Søren
in This website on Jan 09, 2011
No one doubt the fact that mobile devices (especially smartphones) will play a dominating and leading role in consumer behavior in the coming years. An example. Every second sold mobile phone in Denmark is a smartphone. An online trend which the majority of the Danish media companies like Politiken, Berlingske Media, Børsen etc.have been making use of years ago. They have all optimized their websites for mobile devices, iPhone and recently iPad. And in a short while we will see not only iPhone apps, but also iPad apps coming out.
Personally I browse a lot of websites from my sofa on my iPhone and if possibly I try to bookmark every iPhone optimized site I find interesting. As it is today I have not found a ton of iPhone optimized websites. But it will change quickly according to the consumers mobile habits. Making your website look good on mobile platforms will be more important each day and in 2011 we will see a lot more mobile websites.
Posted by: Søren
in Technology on Oct 31, 2010
A little month ago I attended a morning seminar about apps for smartphones arranged by DIS/PLAY and Greener Pastures. On this seminar the app company Greener Pastures told us how they experienced the development with Danish apps - an uphill business until Danske Bank launched their app for iPhone and later on for Android smartphones.
Greener Pastures told the audience, including me, how important design and usability is - when you design an app. It is so different from making a CMS website or a regular website - you can tell when you download an app - and you don't like the design or navigation: Delete!
Posted by: Søren
in Business on Sep 17, 2010
The biggest bank in Denmark - Danske Bank, has just launched an iPhone app where you can check your finances on the go. The app let's you transfer money between your own accounts or to other peoples accounts. Furthermore the app can find the nearest Bank, ATM etc. Impressive.The design and user interface look quite nice. Looking forward to see some innovation from my bank - Nordea.
Get the app here and read more here.
Posted by: Søren
in Technology on Aug 29, 2010
Through my job as a digital consultant I came across QR codes, which is the initialism of Quick Response, a few times. A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with camera, and smartphones. The code consists of black modules arranged in a square pattern on white background and the information encoded can contain website URL’s, phone numbers, e-mail addresses, and other personal messages or data.
QR Codes was created by Toyota subsidiary Denso-Wave in 1994 and the QR code is one of the most popular types of two-dimensional barcodes and it's widely used in primarily Japan and Asia - but because of the rising use of smartphones and mobile phones with integrated camera the use and potential with QR codes or mobile tags are to be seen everywhere in the public space, advertising campaigns, events, museums, super markets and so on. The potential is huge - and eg. Calvin Klein has already used QR codes in a marketing campaign. QR codes can be used both in offline or online marketing campaigns - I guess the only barrier is your creativity.
Posted by: Søren
in Music on Sep 06, 2009
Discogs is one of my favourite websites. If you are a music nerd or just want to track down some information about a musician Discogs.com is the website to visit. Discogs.com is a music website where you can find information about different musicians, music labels etc. The websites database is user driven and you can also rate your favourite tracks and add vinyl/cd's to your music collection.
Discogs describes themselves as a community-built database of music information. Imagine a site with discographies of all labels, all artists, all cross-referenced. It's getting closer every day. Go visit Discogs here.
Posted by: Søren
in Technology on Jun 13, 2009
A fresh survey (IAB Europe) shows that Denmark is the country in Europe where advertising sales for Internet media accounts for the largest share of the overall Advertisement budgets. To put it simple: The Danes are very much online and online is now "bigger" than other media-platforms like print. In an advertising/marketing perspective this means that online as a communication channel is finally being "taken serious".
Throughout my master I had several marketing professors claiming that online marketing is a temporary phenomenon and the consumers prefer the old media channels like print, TV, radio and outdoor. Well. They were wrong. Online marketing is getting bigger and bigger and IAB Europe's survey is the latest proof.
Posted by: Søren
in Branding on May 22, 2009
The phenomenon "City branding" or experience economy has been "the talk of town" in the world of branding for a long period. Small danish islands like Læsø, Anholt and Samsø has for the last decade experienced a great interest because the islands have been branded in a very "storytelling way". The same is happening with cities in Denmark. Every little city or town are trying to stand out in a attractive way (More tourist - more money).
Because of the financial meltdown Denmark has been experiencing for the last 12 month "City branding" has never been as important as know. The tourist industry needs to push the branding in order to outperform the competitors. Sweden has been very aggressive in their marketing: "Visit Sweden and take advantages of the devaluation of the Swedish crone". Because of this the Danish tourist industry is supposed to suffer great financial losses because of the lack of tourists in Denmark.
Posted by: Søren
in Marketing on Jan 25, 2009
One of the fundamental - and most exciting courses I have been studying throughout my master at Copenhagen Business School is Consumer Behavior. Responsible for the course was Marketing Professor Torben Hansen ( He recently wrote a chapter in Philip Kotlers well known Marketing Management book and won a prize for his research) - super competent scientist within the field of Consumer Behavior and marketing.
And what has this got to do with Facebook? Well. One of the theories we were taught in Consumer Behavior is about people, individuality and groups and how every one of these adopt trends. The theory is originally developed by an American Marketing professor named Everett M. Rogers.
