Posted by: Søren
in Marketing on Dec 12, 2010
London based ad agency Dentsu has recently launched a campaign for London's Hybrid Taxi. The ad is an interactive promotion for Greentomatocars that uses lasers to sketch murals on buildings.
Awesome video and great idea.
Posted by: Søren
in Technology on Aug 29, 2010
Through my job as a digital consultant I came across QR codes, which is the initialism of Quick Response, a few times. A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with camera, and smartphones. The code consists of black modules arranged in a square pattern on white background and the information encoded can contain website URL’s, phone numbers, e-mail addresses, and other personal messages or data.
QR Codes was created by Toyota subsidiary Denso-Wave in 1994 and the QR code is one of the most popular types of two-dimensional barcodes and it's widely used in primarily Japan and Asia - but because of the rising use of smartphones and mobile phones with integrated camera the use and potential with QR codes or mobile tags are to be seen everywhere in the public space, advertising campaigns, events, museums, super markets and so on. The potential is huge - and eg. Calvin Klein has already used QR codes in a marketing campaign. QR codes can be used both in offline or online marketing campaigns - I guess the only barrier is your creativity.
Posted by: Søren
in Marketing on Jun 27, 2010
Watching the World Cup in football is great. Watching the commercials between the matches is not great. The commercials lacks in terms of quality and humour. Except one: Heineken - Walk in Fridge. I believe its brilliant and spot on. A lot of men would die for such a walk in fridge.
Watch the Heineken - Walk in Fridge commercials here:
Posted by: Søren
in Gadgets on Jan 19, 2010
As expected, Apple is holding a "special event" on Jan. 27. The event is marketed as "come see our latest creation". I hope it will be the launch pad for the as-yet-unconfirmed Apple iTablet. Again, Apple succeeds in creating buzz and hype about themselves. Rumours on the Internet has for the last year or so been filled with "iTablet pictures" and Apple hype theories.
We will have to wait until next wednesday. Check out some pictures below and read more about Apple's iTablet here.
Posted by: Søren
in Music on Sep 24, 2009
Ghostly Record’s new iPhone/iPod Touch app is an innovative application. The apps purpose is to let you sample all kinds of music from Ghostly records based on mood, color, style, etc. The application take care of the rest, picking songs that fit your mood and probably introducing you to some artists you may not have heard.
A nice way to market music in a digital age where consumers has not got a lot of loyality towards the music industry. Furthermore the application has a beautiful design:
Posted by: Søren
in Branding on May 22, 2009
The phenomenon "City branding" or experience economy has been "the talk of town" in the world of branding for a long period. Small danish islands like Læsø, Anholt and Samsø has for the last decade experienced a great interest because the islands have been branded in a very "storytelling way". The same is happening with cities in Denmark. Every little city or town are trying to stand out in a attractive way (More tourist - more money).
Because of the financial meltdown Denmark has been experiencing for the last 12 month "City branding" has never been as important as know. The tourist industry needs to push the branding in order to outperform the competitors. Sweden has been very aggressive in their marketing: "Visit Sweden and take advantages of the devaluation of the Swedish crone". Because of this the Danish tourist industry is supposed to suffer great financial losses because of the lack of tourists in Denmark.
Posted by: Søren
in Websites on May 20, 2009
The Webby Awards is the leading international award honoring excellence on the Internet. The Webby Awards are presented by The International Academy of Digital Arts and Sciences, a 550-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities.
This year Awards has just been arranged. The winners are all beautifully made. That said I still have my absolute favorites. In the category "best use of photography" the website "The Big Picture" is a must see. Really nice photos from all over the world. Visit The Big Picture here.
Posted by: Søren
in Marketing on Feb 03, 2009
Why do I have to write a master thesis about this subject for half a year? This video tell the story in 3.30 minutes.
And it is actually funny and well produced:-)
Posted by: Søren
in Marketing on Jan 25, 2009
One of the fundamental - and most exciting courses I have been studying throughout my master at Copenhagen Business School is Consumer Behavior. Responsible for the course was Marketing Professor Torben Hansen ( He recently wrote a chapter in Philip Kotlers well known Marketing Management book and won a prize for his research) - super competent scientist within the field of Consumer Behavior and marketing.
And what has this got to do with Facebook? Well. One of the theories we were taught in Consumer Behavior is about people, individuality and groups and how every one of these adopt trends. The theory is originally developed by an American Marketing professor named Everett M. Rogers.
Posted by: Søren
in Business on Jan 14, 2009
In summer 2008 I read a rather commercial book about the founder of Apple; Steve Jobs. The bio is named The Greatest Second Act in the History of Business. I found the book pretty entertaining and realized how great/crazy a businessman/marketing man Steve Jobs is.
He founded Apple Computers and when Apple - 10 years ago were suffering from decreasing sale and bad products Steve came back and turned the whole business around. The rest is history (iMac, iPod, iPhone, iTunes etc). Apple has never been in better shape than today and in spite of worldwide financial crises Apple is still going strong.
