Posted by: Søren
in Business on Oct 29, 2011
The most popular social network in Denmark, Facebook is about to launch Facebook Deals, which is all about presenting discount for users from companies like McDonalds and 7Eleven. The idea is based on the "check in" GPS function in the Facebook application, and with Facebook Deals users can spot "Deals" from companies or shops in the area, and see if there is a "Deal" like e.g. discount on a McDonalds burger.
If the user/consumer likes the offer, let's say the burger, they click on it, and shows their phone to the staff in the restaurant they will get the burger, and the "Deal" will be announced on the comsumers Facebook wall.
Posted by: Søren
in This website on Jan 09, 2011
No one doubt the fact that mobile devices (especially smartphones) will play a dominating and leading role in consumer behavior in the coming years. An example. Every second sold mobile phone in Denmark is a smartphone. An online trend which the majority of the Danish media companies like Politiken, Berlingske Media, Børsen etc.have been making use of years ago. They have all optimized their websites for mobile devices, iPhone and recently iPad. And in a short while we will see not only iPhone apps, but also iPad apps coming out.
Personally I browse a lot of websites from my sofa on my iPhone and if possibly I try to bookmark every iPhone optimized site I find interesting. As it is today I have not found a ton of iPhone optimized websites. But it will change quickly according to the consumers mobile habits. Making your website look good on mobile platforms will be more important each day and in 2011 we will see a lot more mobile websites.
Posted by: Søren
in Technology on Oct 31, 2010
A little month ago I attended a morning seminar about apps for smartphones arranged by DIS/PLAY and Greener Pastures. On this seminar the app company Greener Pastures told us how they experienced the development with Danish apps - an uphill business until Danske Bank launched their app for iPhone and later on for Android smartphones.
Greener Pastures told the audience, including me, how important design and usability is - when you design an app. It is so different from making a CMS website or a regular website - you can tell when you download an app - and you don't like the design or navigation: Delete!
Posted by: Søren
in Business on Sep 17, 2010
The biggest bank in Denmark - Danske Bank, has just launched an iPhone app where you can check your finances on the go. The app let's you transfer money between your own accounts or to other peoples accounts. Furthermore the app can find the nearest Bank, ATM etc. Impressive.The design and user interface look quite nice. Looking forward to see some innovation from my bank - Nordea.
Get the app here and read more here.
Posted by: Søren
in Technology on Aug 29, 2010
Through my job as a digital consultant I came across QR codes, which is the initialism of Quick Response, a few times. A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with camera, and smartphones. The code consists of black modules arranged in a square pattern on white background and the information encoded can contain website URL’s, phone numbers, e-mail addresses, and other personal messages or data.
QR Codes was created by Toyota subsidiary Denso-Wave in 1994 and the QR code is one of the most popular types of two-dimensional barcodes and it's widely used in primarily Japan and Asia - but because of the rising use of smartphones and mobile phones with integrated camera the use and potential with QR codes or mobile tags are to be seen everywhere in the public space, advertising campaigns, events, museums, super markets and so on. The potential is huge - and eg. Calvin Klein has already used QR codes in a marketing campaign. QR codes can be used both in offline or online marketing campaigns - I guess the only barrier is your creativity.
Posted by: Søren
in Technology on Feb 12, 2010
In this week it is fashionweek in Copenhagen and if you want a live update form the shows, parties, events and much more simply point your browser to www.fashionweeklive.dk.
The website www.fashionweeklive.dk cover the entire fashionweek on their website. There is a cool iPhone edition as well.
Posted by: Søren
in Technology on Nov 12, 2009
After several delays, the Danish National Radio has finally released their own iPhone application. You find it in the App Store under the name DR P3.
The program is linked to to the radio program P3. The App let you see the five most recent songs, a current top 20 of most played songs on P3 and a minor news overview. Furthermore you can check out the DR music catalog and find background information. Cool.
Posted by: Søren
in Websites on Oct 19, 2009
If you are running an iPhone or other mobile website and want to find out if the website is really mobile-friendly point your web browser to http://waxler.w3.org/mobileok/index.html.
W3C mobileOK Checker is a part of the The World Wide Web Consortium (W3C) which is an international community where Member organizations, a full-time staff, and the public work together to develop Web standards. W3C's mission is to lead the Web to its full potential. And now W3C realized the need for an mobile friendly web checker in order to make mobile websites even better. I tried out the mobile checker for my iPhone optimized website. I got a few errors (external link).
Posted by: Søren
in Marketing on Oct 16, 2009
Pepsi has just released an iPhone application to build op some long time needed brand value. But but.. according to many Pepsi has come across the border with its application that guided boys how to score girls. The name of the application is "AMP UP Before You Score".
The program included an overview of 24 female types and instructions for scoring the different types. Furthermore, there is an opportunity to show off your "score record" via email, Twitter or Facebook.
Posted by: Søren
in Music on Sep 24, 2009
Ghostly Record’s new iPhone/iPod Touch app is an innovative application. The apps purpose is to let you sample all kinds of music from Ghostly records based on mood, color, style, etc. The application take care of the rest, picking songs that fit your mood and probably introducing you to some artists you may not have heard.
A nice way to market music in a digital age where consumers has not got a lot of loyality towards the music industry. Furthermore the application has a beautiful design:
