Posted by: Søren
on May 02, 2012
Simon Weyhe is a Danish guy who is a fantastic movie producer and also the instructor behind the urban movies "Locals Only". It is four cinematic portraits of different hubs and their related crowds in Berlin, Marseille, Barcelona, and Copenhagen.
Posted by: Søren
on Aug 24, 2011
Aarhus is the worlds smallest big city (a former slogan) with around 300.000 inhabitants, where more than 80.000 are students. A city with an young population so to speak. The problem, but also the good thing about Aarhus is, as I see it, the local atmosphere. (The city has everything within 15 minutes on bike - the sea, forest, downtown etc.) The localness of Aarhus is also the city's Achilles’ heel, because of this image the city faces a great future challenge: To attract an international audience, which will be crucial in order to be competitive in terms of economic, but also cultural growth in the future.
Posted by: Søren
on Aug 06, 2011
I have been watching the American TV series Mad Men about Sterling Cooper advertising agency on Madison Avenue in New York City for the last couple of years. The main character as you all may know is the great advertising and don juan, Don Draper. His ability as a problem solver (women, advertising etc) is unique and if you ever get a problem you can't solve? Well you have been saved by Don Draper.
Posted by: Søren
on May 22, 2009
The phenomenon "City branding" or experience economy has been "the talk of town" in the world of branding for a long period. Small danish islands like Læsø, Anholt and Samsø has for the last decade experienced a great interest because the islands have been branded in a very "storytelling way". The same is happening with cities in Denmark. Every little city or town are trying to stand out in a attractive way (More tourist - more money).
Posted by: Søren
on Feb 03, 2009
Why do I have to write a master thesis about this subject for half a year? This video tell the story in 3.30 minutes.
