Posted by: Søren
on Aug 24, 2011
Aarhus is the worlds smallest big city (a former slogan) with around 300.000 inhabitants, where more than 80.000 are students. A city with an young population so to speak. The problem, but also the good thing about Aarhus is, as I see it, the local atmosphere. (The city has everything within 15 minutes on bike - the sea, forest, downtown etc.) The localness of Aarhus is also the city's Achilles’ heel, because of this image the city faces a great future challenge: To attract an international audience, which will be crucial in order to be competitive in terms of economic, but also cultural growth in the future.
Posted by: Søren
on Sep 28, 2008
I found this very nice (legible "sunday reading") and informative article about Apple on Weendavisens (Weekend newspaper) website. The article deal with Apple as a brand and how loyal mac users are. Last year I followed a course on Copenhagen Business School called "Symbolic Consumption And Identity" where I wrote an assignment about Apple and "Symbolic Consumption And Identity" . And this is, among other, what this article is about.
Posted by: Søren
on Apr 18, 2008
One of the fundamental courses on cand. merc. EMF is Strategic Marketing/Management planning. The course is mainly based upon how a company need to develop a strategy in order to be more competitive/profitable. A business strategy involve many aspects in order to be successfull. Innovation, relationship marketing, brand building are some of them.
