VIRAL MARKETING

Posted by: Søren in Marketing on Nov 04, 2008  

Viral marketing got a breakthrough by year's Advertising Effectiveness Awards, where Saatchi & Saatchi and media agency Goviral won the first price with viral movie for surfer brand Quicksilver. Make a film that is spectacular enough to allow Internet users to make it viral by sending and marketing the movie on the Internet. That's basically what viral marketing is all about. Create a buzz about a movie (or something else) and make innovators and opinion leaders adopt the campaign and let them spread the word on YouTube and other WEB 2.0 platforms.

By the moment I am posting the Quicksilver campaign on my blog I am suddenly a part of this viral process. Interesting.

Read more about the award here (In Danish) and check out the movie here:

 

Comments (1)Add Comment
Why the Quiksilvers Surfing with Dynamite won
written by Søren Ørnholt Jørgensen , February 12, 2009
Surfing with Dynamite has been heralded as one of the most successful viral campaigns ever, read this case study to find out how 20 million views were generated and the 3 key elements which made it so successful

Read Case Study: http://www.ornholt.dk/images/A...rStudy.pdf



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